Elfie London was launched in 2011 by two sisters (and moms), Rafaela Van der Heyden and Victoria Roper-Curzon. The design was inspired by their childhood memories and the clothes they wore. The nostalgic English style, mixed with old gypsy bright colors and modern irreverence makes their clothes look classic yet stylish. With the fun, magical and durable designs, they wish the children to love the clothes they wear and feel free to let their imaginations take them on many adventures.